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Transforming Team Interaction with a Fully Integrated Platform

Overview

Our journey began during the HNGi9 internship. With a shared purpose, my team and I embarked on an exciting endeavor: to create a revolutionary solution - a fully integrated platform for teams to connect and interact seamlessly. Building on the progress made by the previous batch of HNG interns, we embraced the Human-Centered Design (HCD) framework as our guiding star. This case study unravels the process, insights, and outcomes of our journey to redefine team collaboration.

My Role

  • Product designer
  • Prototype
  • Team member

Platform

  • Web app
  • Desktop app
  • Responsive web design

Year

  • 2021

Process

Followed HCD process. With a basic aim, Good Usability. Good UX



We followed the User Centered Design process to investigate how Zuri Chat can be "A fully integrated way for teams to connect and interact". Letting user research be our guide, we brainstormed and designed multiple solutions. We then tested our ideas via usability tests and developed a high-fidelity interactive prototype based on our findings.

Problem Definition

Unleashing Seamless Team Interaction

Our mission revolved around addressing the inherent challenges in team collaboration. While the previous interns made commendable strides, there was a lingering need to amplify the connection and interaction among team members. Communication gaps, scattered information, and disjointed workflows were impeding productivity. Our goal was to create a comprehensive platform that bridged these gaps, fostered real-time communication, and provided a unified space for seamless collaboration.

Opportunity

Zuri Chat can become a compelling solution by addressing the challenges of fragmented communication, information overload, lack of transparency, integration difficulties, remote collaboration, and mobile accessibility, making it an effective tool for enhancing productivity and collaboration in organizations.

Empathize

Understanding User Needs

At the very foundation of Human-Centered Design (HCD) lies the fundamental principle of empathizing with users. This process kicked off with a thorough and careful examination of the research analysis conducted by our predecessors, and we found their work to be exceptionally reliable. The secondary data we gathered proved to be invaluable; it played a pivotal role in driving our project forward, not only saving us time but also conserving valuable resources along the way.



Here is a glimpse into what their research plan encompassed

Discovery

Competitive Analysis: similar products already existed

Further into the research, we analyzed direct competitors in the messaging and team collaboration industry (Slack, Google Workspace, Microsoft Teams and Webex app).



We learnt that:

  1. Slack emerged as the preferred collaboration and team messaging tool, excelling both in overall user ratings and outperforming other services across a range of features.
  2. None of the evaluated services offered dedicated collaboration tools or features for coordinating meetings.
  3. Small businesses are a primary focus compared to larger Enterprises. Some small businesses are willing to invest in paid services with advanced features, while others opt for the free subscription package.

Discovery
cont'd

We concluded that

We don't need to fix something that isn't broken; we can, however, make it perfect. We aimed to enhance an existing model by incorporating the features that were missing according to users' preferences. This approach allows us to better position ourselves in an already competitive market, addressing users' needs while leveraging the strengths of an established platform.

Define

Crafting the Problem Statement

With empathy as our guide, we distilled our findings into a concise problem statement: "For remote teams seeking seamless collaboration, our solution provides an all-encompassing integrated platform that fosters teamwork, bridges communication gaps, centralizes information, and streamlines workflows."

Persona

Background

  • Experienced project manager in technology industry
  • Manages multiple projects and cross-functional teams
  • Seeks efficient tools for communication and collaboration
  • Driven by productivity and efficiency

Personality and Prefrences

  • Tech-savvy and open to new technologies
  • Detail-oriented and values accuracy
  • Results-driven and goal-oriented
  • Collaborative and values teamwork
  • Time-conscious and prioritizes efficient time management

Challenges/Pain Points

  • Fragmented communication channels causing miscommunication and delays.
  • Information overload from multiple sources, making it challenging to prioritize tasks.
  • Lack of transparency within the team, leading to misunderstandings and conflicts.
  • Difficulties in integrating various tools and platforms, hampering workflow and collaboration.
  • Need for seamless remote collaboration to include team members in different locations.
  • Requirement for mobile accessibility to stay connected and productive on the go.

Goals

  • Streamline communication channels
  • Manage information overload
  • Foster seamless collaboration
  • Ensure transparency in project management
  • Enable mobile accessibility and productivity
  • on-the-go

Desired Impact/Achievements

  • Zuri Chat addresses Pete's pain points and goals
  • Enhances productivity and teamwork
  • Streamlines communication and collaboration

Ideate

Brainstormed the possible UX for the new features


Ideation was a collaborative adventure, bringing diverse perspectives to the table. Brainstorming sessions sparked innovative ideas, from intuitive user interfaces to integrated task management features. Rapid prototyping allowed us to visualize these concepts and refine them further.

Prototype

Visualizing the Solution


Prototyping (Lo-fi, Hi-fi and mid-fi prototypes) breathed life into our ideas. Using wireframes and mockups, we created a tangible representation of the integrated platform. This stage enabled us to refine the user interface, ensuring it was intuitive and aligned with user expectations.was a collaborative adventure, bringing diverse perspectives to the table. Brainstorming sessions sparked innovative ideas, from intuitive user interfaces to integrated task management features. Rapid prototyping allowed us to visualize these concepts and refine them further.

Test

Iterative Refinement


User testing emerged as the cornerstone of our process. By involving potential users in the testing phase, we gained invaluable feedback. Iterative refinements based on user insights honed the platform's functionality, ensuring it resonated with user needs.

Evaluate

User Feedback as a Compass


User feedback became our compass for evaluation. Regular surveys and feedback loops allowed us to gauge user satisfaction, uncover any unanticipated issues, and implement necessary adjustments.

The MVP - Solution

Customers seeking skilled workers often struggle The MVP for Zuri Chat aims to address the challenges of fragmented communication, information overload, lack of transparency, integration difficulties, remote collaboration, and mobile accessibility. By providing the features listed below, Zuri Chat aims to enhance productivity and collaboration in organizations by streamlining communication, improving transparency, facilitating seamless integration, and enabling effective remote collaboration.

Features

  • Channels for organized discussions
  • Direct messaging for private conversations
  • File sharing for easy collaboration
  • Powerful search functionality
  • Real-time notifications
  • Integration capabilities with third-party tools
  • Threaded conversations
  • Flexibility of customization
  • Voice and video calls, Screen sharing
  • An extensive app ecosystem

Desired Impact/Achievements

  • Market research indicates strong positive acceptance of Zuri Chat among the target market, with a high level of interest shown in the product.
  • The potential market size is estimated at 10 million consumers, with a projected annual growth rate of 5%.
  • Competitive analysis suggests that Zuri Chat offers a unique value proposition compared to existing alternatives, with a competitive price point and superior features.
  • Based on these metrics, the MVP has a strong market feasibility and significant potential for success in the target market.

Conclusion

Reshaping Team Interaction

In the ever-evolving landscape of digital collaboration, my case study exemplifies the transformative power of Human-Centered Design. From empathetic understanding to user-driven ideation, iterative prototyping, and implementation, we journeyed through a comprehensive process to craft a fully integrated platform. Our solution sought to bridge communication gaps, foster collaboration, and provide teams with a unified space to thrive. Through unwavering dedication to user needs, we not only fulfilled our project's objectives but also reshaped the way teams interact and collaborate. 
The progress of the project will be continued by the coming set of interns, which should entail development and go-to-market efforts, ensuring that this innovative solution reaches its full potential.

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